Indirect Approach (Going for Referrals)

Hi, is that ******** ? <reply> Hi, my names’s YOUR NAME, I run a business like yourself. The reason for the call is that at the moment, a lot of local people your business serves have been struggling with cashflow since the lockdown, and so we’re...

Direct Approach (approaching them for savings)

Hi, is that ******** ? <reply> Hi, my names’s YOUR NAME, I run a business like yourself. The reason for the call is that at the moment, a lot of local businesses have been struggling with cashflow since the lockdown, and so we’re offering a free bill...