Thank you for taking a moment to read this overview note.
Quick question: Apart from being born in the British Isles and being famous, what do:
- Sir Richard Branson
- JK Rowling
- Paul McCartney
- & Kate Winslet….
all have in common?
I’m sure you could come up with many connections between them, but – and it’s something that most ordinary, working people either overlook, or choose not to think about- the one thing that their various talents and skills have produced, over and above everything else, is this: Royalty income.
They, through their vision, perseverance, many challenges, growing skills, and innate abilities, have somehow managed to produce such a popular appeal in what they offer, that others have been wiling to pay them over and over, and over again, for doing work just once.
In reality, of course, it’s never as simple as that, is it? We don’t tend to hear about all the behind-the-scenes work of many year’s worth of blood, sweat and tears that they have invested in both time and money, to reach such dizzying heights of achievement. You and I both know that those mountain tops are difficult to achieve, if you attempt to walk the well-trodden pathways they have gone down, in search of a better life.
But, what if there was a less-travelled way that some less famous, but equally successful adventurers had discovered, which enabled them to reach their own mountain tops, based on their own dreams and values?
Could such a pathway exist?
Well, you wouldn’t be reading this document if it didn’t (as I wouldn’t have bothered to write it).
It turns out that there is a less well-known path that many have been walking on for generations, that, in one sense is very familiar- but you just didn’t know it could help you grow a royalty income, even if you’re not talented or skilled in the same way as the people I mentioned earlier.
So what is this less well-known path?
A quick clue, to help you really see how powerful and universal it is: you’ve probably been doing it since you were about six years old.
Still not sure?
When you were six, or perhaps seven or eight, you came home one day from school and told your mum or maybe your dad, or aunt, uncle or granddad, about some amazing new toy that all the other kids in your school were playing during break times, and that it was really, really cheap, and it such fun, and…. and… and… could you have one of those toys to play with at school just like the other kids.
Or perhaps you’re at a cafe with some friends (you’ve grown up now 🙂 ) on a warm summer’s Friday afternoon, talking about what you’ll be doing on the weekend, when suddenly a work colleague tells you all about a new film they’ve just seen at the cinema, and you just have to go, because the acting is amazing, the plot is mind-blowing, and the popcorn was delicious etc, etc.
You get the idea.
I could go on with more examples, but really, what all these stories have in common, is that you, or your friends, were enthusiastically recommending.
And that’s the less well-known path that can lead to royalty income.
Time for another quick story.
You and your best friend, let’s call her Penny, both have “super duper internet” with “Star Star Ltd”, which provides both your broadband connections. One afternoon while your chatting over coffee, she suddenly asks you:
“By the way, what are you paying for with Star Star?”
“Well, it depends – sometimes it’s £33 a month, sometimes a lot less…” you vaguely reply.
“Ha! Yes, these companies are always ripping us off with different prices” she says.
“No – I don’t mean that….” you reply, taking a sip of the delicious, freshly ground coffee.
“Huh? What do you mean?” asks Penny, confused.
“Well, what I mean is, the months when when I travel loads, the petrol station partly pays for it, and near Christmas, it can sometimes disappear completely…”
“YOU WHAT?! What *are* you on about?” Penny asks, amazed.
So you tell her: “Oh, didn’t you know – Star Star Ltd have really got this sorted: whenever I spend money at the shops, it makes my Broadband bill get smaller – last January’s bill was actually zero, because all the previous month’s Christmas shopping helped pay for it. And when I recommend Star Star to others, they pay me a little bit of everyone’s smaller bills, every month.”
“How can I get this?! This is like a loyalty scheme on steroids!”
So you show her, and, you both benefit.
(That’s the end of the story).
I’ve got some good news and some bad news.
The bad news is, as you’ve probably spotted, Star Star Ltd doesn’t exist.
The good news is – there is a company that really does have a loyalty scheme very similar to the above – the Broadband example above was just a small illustration to explain how this royalty income works in principle.
In summary: you really can grow a royalty income through recommending and referring others, without having to be an amazing writer, singer or actor.
And, like Penny, once you see how it works in practice, if you’re like most people, you’ll want to both benefit from it, and get paid to recommend it to others.
And that’s what we’ll be talking about when we next chat.